Advantages and disadvantages of holding World Cup Dissertation

Advantages and disadvantages of holding World Cup - Dissertation Example The Federation International de Football Association since then has been playing an important role in the development of the world football and holds the responsibility of organizing the greatest competition in the field of football the ‘FIFA World Cup’. Mega events like the FIFA World Cup have serious effects on the economy of the host countries. Proper Scrutiny of the effects could reveal a handsome growth of the country’s economy as an impact of the World Cup and other similar international events. However there may be some adverse effects too for the economy of the country because of the huge depletion of the resources of the country in organizing such a mega event. Thus the paper aims in studying the scope of the advantages that the host country could enjoy as well as the adverse incidents that may occur as an impact of the World Cup. The impact of the FIFA World Cup of the year 2022 on the economy of the host country, Doha has been discussed in this context. Aims and objectives To find out the positive as well as the negative impacts on a country and its people in holding and organizing a huge event like the World Cup. To find out and identify the main factors that can create a threat to the success of the event as per the arrangement of the country and remedies for preventing those problems. Studying whether such a huge event in the country will ultimately be able to improve the economic conditions of the country, help in achieving the process of development faster. Any positive help in the handling of issues related to the overall health system, the security issues of the country and the poverty level of the country is an important aim of this paper. Identifying the ultimate financial gainer of this event in the country. To analyze the advantages and disadvantages of hosting the World Cup in Doha with the help of a primary survey. Research Hypothesis It is assumed that the overall impact on the host country is likely to be good, cons idering every aspect of the cultural, social as well as economical features of the country. Literature review The international events like the World Cup have huge impact not only on the cultural and the entertainment of the country, but also on the economic environment of the organizing nation. By attracting more and more tourists in the country the tourism departments of the country also experience a growth with the organization of the event by the country. Moreover the amount of the foreign direct investment in the country also experiences certain boost with the holding of an international event like the World Cup. These facts have been established by the reports as published by the country of South Africa that hosted the Football World Cup of the year 2010. The host country of the FIFA World Cup has experienced a massive growth of their economy by revealing properly the best sides of the country’s culture. They have also ensured a successful trade of the cultural presence of the country. The country invested an amount of about ten billions on an approximate basis for hosting the event in the year 2010, about 40 billion in the country’s currency for infrastructural development and urgradation in the country. The gross domestic product expected a 0.5 percent increase in the year as the impact of the month long event in the country. Moreover approximately three lakh seventy thousand visitors from foreign countries visited South Africa during the period that facilitates the tourism of the country. It may work as an inductive force in attracting more tourists in the near future. South Africa is a country with huge racial inequalities in the society. There is several millions of the black population of the country that resides in immense poverty. The people of these different races have been drawn

Branding Kony2012 case study Essay Example | Topics and Well Written Essays - 2000 words

Branding Kony2012 case study - Essay Example The main objective of this study is to answer the question how does self branding influence consumer behavior in relation to how they respond to advertisements. Successful branding occurs when a particular product, company name or symbol is easily identifiable and common among the target group to the extent that they relate to it. Successful brands influence consumer decisions in terms of what they wear, what they eat and what they associate themselves with (Fan, 2002). This is because of the role brand advertising plays in encouraging individuals to identify with a particular company and its brands. Different approaches are often employed by companies and organizations to bring out their messages to the masses through various media and try as much as possible to appeal to their emotions and impact on their actions and decisions regarding the brand. Each person has their own natural desire to express their own feelings and identify with the things they like. With this proposition in mind, companies have learned to position themselves and their brands in a manner that they can be relied upon by the people to express their character and identity (Fan, 2002). This research study aims at examining the reasons behind self branding and the impact it has had on consumer behavior across the globe. This study makes use of the ‘KONY 2012’ campaign as the main case study from which reliable observations can be drawn and analyzed. KONY 2012 is a short film produced by Invisible Children Inc to create awareness about Joseph Kony, an African militia and cult leader who is an international criminal and a fugitive of the International Criminal Court. By creating this awareness, the Invisible Children Inc would bring to light the atrocities committed by Joseph Kony in Central Africa in relation to kidnapping children and using them as child soldiers and sexual objects. The organization would then sensitize people to come together and stop Kony’s operations i n Central Africa and bring him to justice. The video achieved unprecedented success having had over 97 million views on the video sharing website, YouTube and over 21.9 thousand likes on Vimeo. The KONY 2012 short video has been dubbed as the most viral video clip of all time. The video was released to the internet on March 5th 2012. It is one of the most successful advertising campaigns ever and largely helped invisible Children to further its mission. At the end of the campaign, about 3.7 million people across the globe had identified with KONY 2012 and the company behind the campaign and about 3.7 million people pledged their support for the campaign by purchasing action kits sold by the company. From this case study, this research observes and identifies a powerful strategy deployed by advertisers to position their brand in a way that it can be used by people who want to express certain aspects of their identity through the brand. When KONY 2012 set out to establish their brand they began by grabbing the viewers attention with an emotionally gripping story directed by Jason Russell who introduced a boy name Jacob from Uganda, Africa. He describes what he went through when the rebel group L.R.A (Lord’s Resistance Army), lead by Joseph Kony, kidnapped him and like many other children, boys and girls are captured and forced into the rebel army to